I like rainbow colors when theyre all together, but if you have to go with just one color, white is my favorite in the world of product packaging and interior/graphic design. Theres not a lot to say about the Tumblr Brand Spirit--just, pictures of every-day objects, spray painted white, on a white background. Its as minimal as still life gets, Im pretty sure. I cant quite explain why it appeals to me so strongly...but I love it! And this site so peaceful. Dont you find?