Take a look at this beautiful new typeface created by Moshik Nadav. According to Trendlands Ani Tzenkova, Paris is intended to be used by the most popular fashion magazines and luxury brands. Of course, type design as an art is based on the idea that different contexts require different fonts in order to evoke the proper mood. Like clothing, certain fonts can be dressed up or down and used virtually anywhere (helvetica, times new roman...) but I love the idea of a luxury font, like a typographical ball gown, to be worn only on typographical special occasions. The entire Parisian alphabet is beautiful, but Im especially attracted to the lowercase letters:
images from here
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